WHOLESALE · LINEN · SUMMER PROGRAMS
Linen Shirts Wholesale
For summer programs that sell out by August
Linen shirts are summer revenue — a fast-turning category that closes out by July if your retail is doing well. Savas Textile produces linen shirts in 100% European linen and linen-cotton blends, in the collar styles and washes European retailers ask for.
Linen sourcing. We use European-grown flax (Belgium and France, the historical premium origins) woven in Turkey. Pure linen and linen-cotton blends (typically 55/45 or 70/30 linen/cotton). The blend reduces wrinkling — important for customer wear-experience and retail try-on.
Collar and finishing options. Soft camp collar (Cuban) — the Mediterranean summer staple. Band collar (collarless) — minimalist, rising 2024-2026. Standard turn-down collar — for buyers who want linen with formal versatility. Hand-rolled hem optional on premium tier.
Pre-washing and finishing. Garment-washed (standard) — softens the linen, reduces shrinkage to controlled levels. Stone-washed (premium) — additional softness and visual character. Untreated (rare requests) — for retailers wanting the customer to develop the wash personally.
Colorways. White (always #1). Natural / undyed (rising). Sky blue. Soft sage (2024-2026 trend). Sand / beige. Indigo. Striped variants. We update the seasonal palette in March each year based on European retail buyer feedback.
From the Collection
Buyer Questions
- 100% linen always wrinkles. How do customers respond?
- European summer customers expect and want the linen wrinkle — it's part of the aesthetic. North American/Asian markets sometimes prefer the linen-cotton blend for less wrinkling. Sell to the market.
- Lead time for summer programs?
- 8-10 weeks from confirmed order. Place by January for May delivery, by March for July delivery.
- Sage and other 2024-2026 trend colors — at what tier?
- Trend colors at standard wholesale tier. We don't charge a premium for following the market — we just rotate the palette annually.